TRU Precious Metals
(TSX.V: TRU)

Current Status: COMPLETED
The Client
TRU has assembled a portfolio of 5 gold exploration properties in the highly prospective Central Newfoundland Gold Belt. The Company has entered into a definitive option agreement with a subsidiary of TSX-listed Altius Minerals Corporation for the option to purchase 100% of the Golden Rose Project, located along the deposit-bearing Cape Ray – Valentine Lake Shear Zone. TRU also owns 100% of the Twilite Gold Project, located along the same Shear Zone, and 3 under-explored properties including its Rolling Pond Property (under option) bordering New Found Gold Corp.’s high-grade Queensway Project.
The Deliverables
1 x 30 Second Commercial
1 x 15 Second Cut-Down
National Television Airtime
Digital Video Pre-Roll
Programmatic Display
Greenshoe Minute hosted by Mark Bunting
Specialty sponsorship
30 Second Creative
15 Second Creative
Greenshoe Minute 60 Second Creative #1
Greenshoe Minute Full Interview #1
Greenshoe Minute 60 Second Creative #2
Greenshoe Minute Full Interview #2
The Results
Flight Time: May 17, 2021 – January 9, 2022
Television Spots: 921
Television Impressions: 6,251,500
Digital Video Views: 97,874
Digital Impressions: 1,689,300
Digital Click-Throughs: 3,455