Nighthawk Gold Corp

February 26, 2019 Nighthawk Gold Corp<br>(TSX: NHK)<br>
Fully funded, trading on the TSX with a project that has tremendous potential, Nighthawk is ready to tell its success story to a national investment audience. Click details below for more information.

The Client

Nighthawk is a Canadian-based gold exploration company with 100% ownership of a district-scale land position within the Indin Lake Greenstone Belt, located approximately 200 km north of Yellowknife, Northwest Territories, Canada. Nighthawk is focused on advancing the Colomac Gold Project with a current inferred resource of 2.6 million ounces of gold (50.3 million tonnes at an average grade of 1.62 grams per tonne gold), as well as advancing its other regional gold deposits and showings within this largely under-explored Archean gold camp.

The Challenge

The challenge for us is tell Nighthawks story while highlighting the true potential of the Company. You simply don’t find assets of this size and with this much potential sitting in a top tier jurisdiction anymore. Nighthawk is a unique find that will continue to mature as the Company spends dollars in the ground.

The Approach

The Nighthawk campaign is 6 months in length and will focus on a national audience utilizing a variety of media including television, digital, as well as audio interviews. To start we storyboarded and produced a high-end 30 second commercial that will serve as the foundation of the television and digital campaign. The television airtime is booked based on a careful analysis of the national landscape and is optimized to deliver the message to a wide variety of investment audiences ranging from institutional to retail. As with all our clients, Nighthawk will also benefit from our proprietary digital audience that is constantly adjusted to deliver to most impactful message across a variety of digital channels. Lastly, we will also record and syndicate 2 audio interviews with Nighthawk management to provide a real-time update on current company initiatives.

The Deliverables

1 x 30 Second Commercial
1 x 30 Second Revision
National Television Airtime
Digital Video Pre-Roll
Programmatic Display
Specialty sponsorship
2 x Audio Interviews

Main Creative 


The Results

Stay tuned for result updates as the Nighthawk marketing program begins to unfold.