Delrey Metals Corp

April 30, 2019 Delrey Metals Corp<br>(CNE: DLRY)<br>
Capitalizing on the increasing demand for energy metals with a focus on Vanadium, Delrey is a junior resource exploration and development company listed on the CSE. Click below for more information.

The Client

Delrey is a mineral exploration company focused on the acquisition, exploration and development of mineral resource properties, specifically in the strategic energy minerals space. The Company has an option to earn a 80% interest in the Four Corners Project located in Newfoundland and Labrador. The Four Corners Project is a Fe-Ti-V exploration project with positive historical drilling, metallurgy, and development economics. The Company also wholly owns the Star, Porcher, Peneece and Blackie Fe-Ti-V properties located along tidewater in western British Columbia. Delrey will continue to review and acquire projects showing potential for materials used in the energy storage and electric vehicle markets. The Company is based in Vancouver, British Columbia, and is listed on the CSE under the symbol “DLRY”.

The Challenge

Our challenge with Delrey came down to one simple fact: There are very few resource companies with vanadium focused assets while the price of the commodity has been one of the best performers of its energy metal peers since late 2017. Given the appetite for vanadium and the relative scarcity of vanadium focused companies to invest in provided us a unique opportunity for a high impact media plan for effectively introduction investors to Delrey Metals. 

The Approach

The Delrey campaign is only 3 months in length and will utilize a short-term high-impact strategy with a focus on a national investor audience. The length of the campaign is attributable to the low number of vanadium focused publicly traded companies combined with the fact that none currently have a national media plan in place, effectively giving Delrey a marketing monopoly within the vanadium landscape.  The campaign consists of a high-end 30 second television commercial airing to a national investor audience and is complemented by a strong digital media plan.

The Deliverables

1 x 30 Second Commercial
National Television Airtime
Digital Video Pre-Roll
Programmatic Display
Specialty sponsorship

The Results

Stay tuned for result updates as the Delrey marketing program unfolds.