Heritage Cannabis Holdings Corp

May 7, 2019 Heritage Cannabis Holdings Corp <br>(CSE: CANN)<br>
Maximizing domestic and international revenue opportunities through it’s unique and award-winning extraction process. Click on details below for information and detail on our media plan for Heritage.

The Client

Heritage Cannabis is focused on becoming a vertically integrated cannabis provider that currently has two Health Canada approved licenced producers, through its subsidiaries Voyage Cannabis Corp. and CannaCure Corp. both regulated under the Cannabis Act Regulations. Working under these two licences, Heritage has two additional subsidiaries, Purefarma Solutions, which provides extraction services, and BriteLife Sciences which is focused on cannabis based medical solutions. Heritage as the parent company, is focused on providing the resources for its subsidiaries to advance their products or services to compete both domestically and internationally.

The Challenge

Our focus with Heritage is extraction and quality of product. Our challenge is to highlight Heritage as a top tier cannabis LP which employs one of the most experienced extraction teams in the business, delivering the consistency and purity of product through their unique, award winning extraction process. Heriatge also possesses significant expertise in growing select strains to deliver custom cannabinoid profiles for proprietary formulations. 

The Approach

The Heritage campaign will unfold over a 12 month period with strategic placement and timing of select media content. We also visited the Fort Erie facility to shoot a lot of raw footage which will be used during the campaign to highlight the various company initiatives. The campaign will rely on utilizing a very strategic television airtime media plan and a complimentary digital component. As always the backbone of the campaign will be a series of high-end video pieces that we produce for Heritage. We will also include a series of CEO interview segments throughout the campaign to highlight new developments at Heritage. 

The Deliverables

2 x 30 Second Commercial
Raw video + drone footage
National Television Airtime
Programmatic Video
Programmatic Display
Specialty sponsorship
CEO Interviews

The Results

Stay tuned for result updates as the Heritage marketing program unfolds.